Our initial focus is to reduce the waste and prolong shelf-life throughout the
EREZ DANIELI, CEO
More than 30 years of global managerial experience over different continents.
Led and managed organizations in the service, hi-tech and operational fields.
Holds B.Sc. In industrial engineering from Bar-Ilan University and MBA from Ben Gurion University.
YOSSI COHEN, CO-FOUNDER AND VP. R&D
Entrepreneur. autodidact of Biological methods for organic agriculture and crop protection in the Venezuelan Alpes. Vast experience in probiotics applications and methods of use.
OFER MAOR, CO-FOUNDER & VP BUSINESS DEVELOPMENT
Expertise in building sustainable brand and launching businesses in the consumer goods segment. Managed sales and Distribution at Hasbro Israel and other leading companies: Pri Hagalil, Itzhar, Osem.
Ruth Ben-Arie, Prof. Scientific advisor
More than 40 years of professional experience. Head of the Department of Postharvest Science and Institute for Technology & Storage of Agricultural Products, ARO, Volcani Centre, Israel.
Scientific Director of The Fruit Storage Research Laboratory, Israel Fruit Growers’ Association.
Areas of research include Cell wall metabolism in ripening fruits, Preharvest and postharvest application of growth regulators for the manipulation of fruit ripening and extending storage life of fruits, controlled and modified atmospheres for fruit storage and more.
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